I have no desire to scale up or get bigger. My desire is to produce the best food in the world. And if in doing so, more people come to our corner and want stuff, then heaven help me figure out how to meet the need without compromising the integrity.

As soon as you grasp for that growth, you’re gonna view your customer differently, you’re gonna view your product differently, you’re gonna view your business differently. Everything that is the most important – you’re going to view that differently.Joel Salatin, Polyface Farms

via Signal vs. Noise

not only do I like his sentiment, but Joel really seems to care about the people that make up his business; look at their team page and try to find him — you won't. the only place he's mentioned on the site aside from the site's footer is in a caption on the company's story page.

this is the kind of company. a collection of people working together to produce the best possible product. I bet if demand far exceeds their supply they will turn people away before scale compromises their quality.